BUS620-WK6-DISCUSSION1.docx - What are some of the things a good marketing plan does to help ensure its effective implementation Respond to at least 3

BUS620-WK6-DISCUSSION1.docx - What are some of the things a...

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What are some of the things a good marketing plan does to help ensure its effective implementation? Respond to at least 3 of your classmates. Marketing plan is an essential part of every organization’s success when they market their products accordingly. Finch (2012) stated that a “marketing plan is a set of operational blueprints that translates the initial strategic choices identified by the marketing management process into actions” (pg.21). A marketing plan helps an organization determine their weaknesses and how to overcome it using different opportunities given to them by our changing economy. It is important to understand who the target market is and their needs and wants in order to orient company objectives to meet those demands by customers. By using a SWOT analysis, organizations will
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