BUS620-WK5-DISCUSSION2.docx - Identify the strategies for entering into the global market Assess the strengths and limitations of each Give an example

BUS620-WK5-DISCUSSION2.docx - Identify the strategies for...

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Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? Respond to at least 3 of your classmates. Companies have been trying to globalize their businesses in order to grow and be more successful. The drive to expand in different markets may be a result of increased profits and many opportunities for businesses. In order to enter the global market, businesses need to include strategies such as “indirect exporting, direct exporting, joint ventures and direct investment. The best option depends on the unique circumstances posed by each situation” (Finch, 2012). Strengths in direct and indirect exporting are minimal risk and investment, flexibility, and an opportunity for businesses to learn more about global markets. Limitations would include “higher transport costs, vulnerable to trade barriers and higher cost to consumers” (Finch, 2012).
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