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Identify the strategies for entering into the global market. Assess the strengths andlimitations of each. Give an example of a company that has made a success of doingbusiness in the global economy. What lessons from McDonald’s success in the globalmarketplace are transferable across industries? Respond to at least 3 of your classmates.Companies have been trying to globalize their businesses in order to grow and be moresuccessful. The drive to expand in different markets may be a result of increased profits andmany opportunities for businesses. In order to enter the global market, businesses need to includestrategies such as “indirect exporting, direct exporting, joint ventures and direct investment. Thebest option depends on the unique circumstances posed by each situation” (Finch, 2012).Strengths in direct and indirect exporting are minimal risk and investment, flexibility, and anopportunity for businesses to learn more about global markets. Limitations would include“higher transport costs, vulnerable to trade barriers and higher cost to consumers” (Finch, 2012).