BUS620-WK4-DISCUSSION2.docx - Do an internet search of the new product development process of any product of your choice and analyze the process for

BUS620-WK4-DISCUSSION2.docx - Do an internet search of the...

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Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. Respond to at least 3 of your classmates posts. Since I am a fan of Apple products, the product I have chosen is the Apple Watch. The first Apple Watch was release in 2014 after going through trials since 2011. The watch allows users to scroll, zoom in and out and navigate it to a home button just like an iPhone. The watch was created as a simplified means of communication especially when making or receiving calls or texts, and sharing personalized health information. The development process for the Apple watch took a while to complete and to be tested. In 2011, “ Apple files a patent for a wristband which harnesses kinetic energy from everyday wrist movements in order to recharge its battery” (Williams, 2015). Alongside the kinetic
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  • Winter '11
  • LarryFlegle
  • new product development

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