Exercise 3F.docx - Exercise 3F\"Develop a Competitive Profile Matrix for Hershey David and David(2017 define Competitive Profile Matrix as one that

Exercise 3F.docx - Exercise 3F"Develop a Competitive...

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Exercise 3F "Develop a Competitive Profile Matrix for Hershey" David and David (2017) define Competitive Profile Matrix as one that “identifies a firm’s major competitors and it’s particular strengths and weaknesses in relation to a sample firm’s strategic position.” According to David and David (2017), ratings refer to strengths and weaknesses. 4- major strength; 3- minor strength 2- minor weakness; 1- Major weakness The main competitors for Hershey’s as mentioned in the cohesion case are Mars and Nestle. All the three companies are big in the chocolate and candy market. Below is a CPM comparison for these 3 firms: Hershey Nestle Mars Critical Success Factors Weight Rating Score Rating Score Rating Score Market Share 0.25 4 1 2 0.5 3 0.75 Number of Employees 0.1 2 0.2 4 0.4 3 0.3 Revenue Per Employee 0.11 3 0.33 2 0.22 2 0.22 Net Income 0.12 4 0.48 4 0.48 3 0.36 Market Capitalization 0.15 3 0.45 4 0.6 2 0.3 % Operating Margin 0.15 4 0.6 3 0.45 3 0.45 Earnings per share 0.12 4 0.48 3 0.36 2 0.24 Total 1 3.54 3.01 2.62
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The CPM matrix is based on the data provided in Exhibit 5 and Exhibit 6, page 31 of the text book. It is based on the critical success factors and financial
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  • Fall '15
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  • Management, Financial Ratio, The Hershey Company, Rating Score Rating

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