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Exercise 3F"Develop a Competitive Profile Matrix for Hershey"David and David (2017) define Competitive Profile Matrix as one that “identifies a firm’s major competitors and it’s particular strengths and weaknesses in relation to a sample firm’s strategic position.”According to David and David (2017), ratings refer to strengths and weaknesses.4- major strength; 3- minor strength2- minor weakness; 1- Major weaknessThe main competitors for Hershey’s as mentioned in the cohesion case are Mars and Nestle. All the three companies are big in the chocolate and candy market. Below is a CPM comparison for these 3 firms:HersheyNestleMarsCritical Success FactorsWeightRating ScoreRating ScoreRating ScoreMarket Share0.254120.530.75Number of Employees0.120.240.430.3Revenue Per Employee0.1130.3320.2220.22Net Income0.1240.4840.4830.36Market Capitalization0.1530.4540.620.3% Operating Margin0.1540.630.4530.45Earnings per share0.1240.4830.3620.24Total13.543.012.62
The CPM matrix is based on the data provided in Exhibit 5 and Exhibit 6, page 31 of the text book. It is based on the critical success factors and financial
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Management, Financial Ratio, The Hershey Company, Rating Score Rating