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Unformatted text preview: Width and depth of product mix Product life cycle stages, marketing implications of each stage Product adoption and diffusion processes Factors influencing adoption and diffusion Chapter 12- Developing and Managing New Products Product line extensions Phases of the new product development process Product positioning New product failure Test marketing-advantages, disadvantages Chapter 13- Branding and Packaging (pp.350-362) Branding terminology- brand, brand name, brand mark Importance of branding to marketers and consumers Brand equity Degrees of brand loyalty Types of brands-advantages, disadvantages Branding Policies-advantages, disadvantages Co-branding Brand Licensing *No questions on packaging or labeling Mack McIngvale Presentation All...
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- Spring '08
- Marketing, Product mix Product, disadvantages Branding Policies-advantages