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Unformatted text preview: 3. Marketing ethics, Cause-Related Marketing, Strategic Philanthropy 4. Social responsibility issues- Green Marketing, Consumerism, Community Relations 5. Factors influencing the ethical decision-making progress 6. Improving ethical conduct 7. Pyramid of social responsibility Chapter 7- Global Marketing 1. Reasons for International Marketing 2. Cultural, social, ethical forces 3. Economic differences 4. Trade restrictions 5. Balance of Trade, GDP 6. Political, Legal and Technological forces 7. Intellectual Property Rights Chapter 9-Marketing Research and Information Systems 1. Purpose of Research 2. Steps in the research process 3. Types of research 4. Reliability, Validity Joe Stallard, , Alan Epler All...
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- Spring '08
- Marketing, SOCIAL RESPONSIBILITY Chapter, marketing concept- production, Joe Stallard, Research and Information Systems