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Create a Competitive Profile Matrix, an EFE Matrix, and an IFE Matrix for the companyFacebook. Write in APA format. Description and example of a Competitive Profile Matrix, EFEMatrix, and IFE Matrix is below:TheCompetitive Profile Matrix (CPM)identifies a firm’s major competitors and its particularstrengths and weaknesses in relation to a sample firm’s strategic position. The weights and totalweighted scores in both a CPM and an EFE have the same meaning. However,critical successfactorsin a CPM include both internal and external issues; therefore, the ratings refer tostrengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness,and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunitiesand threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firmscan be compared to the sample firm. This comparative analysis provides important internalstrategic information. Avoid assigning the same rating to firms included in your CPM analysis.An Example Competitive Profile MatrixCompany 1 Company 2Company 3Critical Success FactorsWeightRatingScoreRating Score Rating ScoreAdvertising0.2010.2040.8030.60Product Quality0.1040.4030.3020.20Price Competitiveness0.1030.3020.2010.10Management0.1040.4030.2010.10Financial Position0.1540.6020.3030.45Customer Loyalty0.1040.4030.3020.20Global Expansion0.2040.8010.2020.40Market Share0.0510.0540.2030.15Total1.003.152.502.20Note: The ratings values are as follows: 1 = major weakness, 2 = minor weakness, 3 = minorstrength, 4 = major strength. As indicated by the total weighted score of 2.20, Company 3 isweakest overall. Only eight critical success factors are included for simplicity; in actuality,however, this is too few.'AnExternal Factor Evaluation (EFE) Matrixallows strategists to summarize and evaluateeconomic, social, cultural, demographic, environmental, political, governmental, legal,technological, and competitive information, illustrated earlier inFigure 3-2. The EFE Matrix canbe developed in five steps:

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Term
Fall
Professor
SMITH
Tags
Economics, Key signature, EFE Matrix, Competitive Profile Matrix

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