Marketing Mix Principles to Business or Consumers.edited.docx

Running Head: MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS 1
Marketing Mix Principles to Business or Consumers
Name
Institutional Affiliations

MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS 2
Marketing refers to a process of promoting and selling products and services to the
consumers. It is achieved through advertisements and market research. Marketing process
involves satisfying the consumer needs. As a marketing manager in the Edible Arrangement
company, it is my responsibility to ensure that our goods and services meet our customers' needs
in order to be able to retain our customers and attract more customers. Persuading customers to
make Edible arrangement their marketplace is my duty. I plan to achieve this through developing
a market strategy, researching on the customers' needs so as to incorporate them in our services
in order to ensure the corporation meets its goal of increasing sales and profits. Marketing
activities can be promoted through the introduction of coupons. This essay will focus on product
development strategy.
Service characteristics are crucial for a marketing manager to build a competitive
advantage. While developing a competitive marketing strategy one should consider having
unique service characteristics ( Blut, Beatty, Evanschitzky & Brock, 2014). In my new service, I
will consider intangibility, inseparability, and non-standardization of services. Intangibility
means that the service cannot be felt or tested before it is purchased. I will ensure I put good
communication measures to attract customers to our services.
Communication can be done through advertisement, having a reliable and well-detailed
website and even explaining the services to the client in details. Inseparability implies having the
services offered at the same place and at the same time. Clients believe in the services and this
poses a risk to disappointment in case the services are to up to the customer's expectations. To
deal with the inseparability nature of the service, one should ensure that the customer is satisfied.
Maybe request the customer to give feedback so as to know where to improve. Service

MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS 3
standardizations involve establishing standards to conform to different client needs.
There are dimensions that customers use to evaluate if your company services are worth
taking a consideration. As a marketing manager, it is important to understand these dimensions
and ensure your team meets them. They include tangibles, reliability, responsiveness, assurance,
and empathy. Reliability is the most important dimension. It is the ability to deliver the services