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Running Head: MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS1Marketing Mix Principles to Business or ConsumersNameInstitutional Affiliations
MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS2Marketing refers to a process of promoting and selling products and services to theconsumers. It is achieved through advertisements and market research. Marketing processinvolves satisfying the consumer needs. As a marketing manager in the Edible Arrangementcompany, it is my responsibility to ensure that our goods and services meet our customers' needsin order to be able to retain our customers and attract more customers. Persuading customers tomake Edible arrangement their marketplace is my duty. I plan to achieve this through developinga market strategy, researching on the customers' needs so as to incorporate them in our servicesin order to ensure the corporation meets its goal of increasing sales and profits. Marketingactivities can be promoted through the introduction of coupons. This essay will focus on productdevelopment strategy.Service characteristics are crucial for a marketing manager to build a competitiveadvantage. While developing a competitive marketing strategy one should consider havingunique service characteristics (Blut, Beatty, Evanschitzky & Brock, 2014). In my new service, Iwill consider intangibility, inseparability, and non-standardization of services. Intangibilitymeans that the service cannot be felt or tested before it is purchased. I will ensure I put goodcommunication measures to attract customers to our services.Communication can be done through advertisement, having a reliable and well-detailedwebsite and even explaining the services to the client in details. Inseparability implies having theservices offered at the same place and at the same time. Clients believe in the services and thisposes a risk to disappointment in case the services are to up to the customer's expectations. Todeal with the inseparability nature of the service, one should ensure that the customer is satisfied.Maybe request the customer to give feedback so as to know where to improve. Service
MARKETING MIX PRINCIPLES TO BUSINESS OR CONSUMERS3standardizations involve establishing standards to conform to different client needs.There are dimensions that customers use to evaluate if your company services are worthtaking a consideration. As a marketing manager, it is important to understand these dimensionsand ensure your team meets them. They include tangibles, reliability, responsiveness, assurance,and empathy. Reliability is the most important dimension. It is the ability to deliver the services