“You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Yogi Berra1. Introduction 1.1.Background of the study This is a term paper prepared for the partial fulfilments of the course Strategic Planning andPolice Analysis MBA course that assesses Kifiya Financial Technology plc’s strategic plan forthe implementation of Microinsurance services in Ethiopia in 2016.The management and staffs of Kifiya Financial Technology PLC wanted to extend its services toenable microinsurance services by creating a well-functioning ecosystem in which insured andinsurer transacts on Kifiya’s market place technology and developed this strategic plan withassistance from MicroSave-Market led solutions for financial services an Indian based company.It provides Kifiya Financial Technology PLC with a five-year roadmap for supports, services andMicroinsurance product development. The management and staff will review progress quarterlyand will review and update the plan annually as needed.This plan was developed with broad involvement and guidance from the management and staff.The Strategic Planning Committee included five management members and one staff on themanagement team. This Committee including the Chief Executive Officer of the company andfour other management members plus one staff met twice to reflect on the mission, vision, coreoperating values and assumptions underlying the organization’s approach to its work. Thesemeetings set the stage for a work session of the full management during which theMicroinsurance Business Unit strategic direction was defined. The staff helped coordinate theplanning process and provided important support and analysis to complete this plan.MicroSavefacilitated the planning process using an adaptation of the principles of theMicroinsurance. MicroSaveconducted an environmental scan including an internal and externalorganization assessment and interviews with several community stakeholders and a review ofeconomic, demographic and agricultural products market data. The environmental scan andorganizational assessment helped Kifiya Financial Technology assess both the challenges andopportunities it is likely to face over the next five years and set the context for the choicesreflected in this strategic plan.1.2.Background of the Kifiya Financial Technology PLC Kifiya Financial Technology PLC (Kifiya) is a company established in Ethiopia in 2009 byfive individuals in shares. Kifiya was born from Global Computing Solutions (GCS), the leadingIT Company in Ethiopia established in 1994. Currently, Kifiya employs 600 people. The main1A: “Which way should I go?” B: “That depends on where you are going” A: “I don’t know where I am going!” B: “Then it doesn’t matter which way you go! (Alice in Wonderland, Lewis Carol!