Marks and Spencer - Version 2.0.docx - Strategic Position of Marks and Spencer Table of Content Executive Summary 3 Overview of Marks and Spencer 4

Marks and Spencer - Version 2.0.docx - Strategic Position...

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Strategic Position of Marks and Spencer
Table of Content Executive Summary 3 Overview of Marks and Spencer 4 Industry Analysis 5 Clothing Industry 5 Around the World 5 In the United Kingdom 5 In Marks and Spencer 5 Strategic Position 7 Evaluation of Current Strategic Position of Marks & Spencer 10 Internal Analysis 10 Consumer Profile 10 Marketing Mix 10 Organizational Culture 12 Resource and Capability Analysis 14 Stakeholder Analysis 17 Strategic Groups 18 External Analysis 19 PESTEL 19 Porter’s Five Forces 21 Key Findings 25 SWOT Analysis 25 TOWS Analysis 26 Recommendations for Improvements 27 Conclusion 30 References 32 Appendices 36 Appendix A: Strategic Objectives of M&S 36 Appendix B: Recommendation Types in Kohl’s Website 37 1
Executive Summary Strategies of an organization determine the scope of its activities and at which degree the business process of the organization backing-up to achieve the organizational goals and objectives successfully. Therefore, properly set strategy would make the business grow rapidly and generate profits for a longer period as desired. This report presents the strategic position of a leading British retailer, Marks & Spencer (M&S). by analysing how the external and internal factors are affecting their strategies. The report starts by providing an overview of the organization. In the first chapter a through analysis of the clothing industry is being performed to identify the nature of the retail industry in clothing. Secondly, the current strategic position of M&S is being presented. In the third chapter, the internal factors are being analyzed using various standard methodologies such as cultural webs, stakeholder analysis, consumer profiles, resource and capability analysis.. Furthermore, the report uses frameworks such as PESTEL, Porter’s Five forces, SWOT, TOWS to analyze the effect on external factors.. Considering all these factors, the strategic position of the organization is critically evaluated. Finally the report will be concluded by providing the recommendations to improve the business, considering competitors, latest technologies available and other success stories in the industry. 2
Overview of Marks and Spencer Marks and Spencer (M&S) is a British retailer which was set up in 1884 in Leeds by Michael Marks and has been rebranded on its current name with the partnership with Thomas Spencer. Opening the business as a market boutique, as of now its been considered as one of the UK’s leading multinational businesses having 1433 stores all over the world, including Middle East and Eurasia. (M&S, 2017) In the UK M&S has 910+ stores, including franchise stores and owned by the organisation itself. M&S is one of the leading provider of mens, womens wear and lingerie. The organisation’s vision is to “make every moment special” for its customer through their high quality, own brand food and clothing.

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