FundamentalsPublicRelations_Assessment1.docx - Family Name...

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Family Name : Given Name: Student ID : Course: CERTIFICATED IV MARKETING AND COMMUNICATION Module : Trainer’s name : FUNDAMENTALS PUBLIC RELATIONS Susan Broughton Date Due : Date Submitted : 30-11-17 01-01-17 Declaration : I certify that this assignment is entirely my own work. I have provided full referencing to the work of others. The material in this paper has not been submitted before. IMPORTANT – READ THIS FIRST PLAGIARISM : You must compose your answers in your own words . Simply pasting text from the Internet will result in a failing grade . It is better to write your own thoughts in your own words – even if your English is not perfect – rather than copy word-for-word the thoughts of someone else. SUBMITTING IDENTICAL ANSWERS : You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade . Your answers must be yours alone. TUTORIALS: Tutorials are run every week to help you answer the assessments. The schedule for tutorials will be announced during the first week of term. You are urged to attend the tutorial that pertains to your online subject. ASSESSMENT 1 Part A – Research Public Campaign 1. What will be the scope, theme and objectives of the public relations campaign? The scope of the campaign seeks to establish and recover the trust of frequent customers and potential consumers through a series of promotional and promotional strategies of Pizza Rush. Theme: "To err is only human" Nobody is perfect and less me. We seek to recognize the mistake that was made in the handling and handling of food and that we will make sure that this does not happen again. But with the mistakes we all win and that is why we will implement error rates where customers can acquire new products at surprising prices. General objectives:
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- Restore confidence in consumers in - Increase sales in the chain - Implement communicative campaigns on radio, television, internet and print media. - Train employees in new products - Establish a food management standard - Minimize the causes of risk 2. How will current trends in public relations and recent developments in communications influence your campaign? In a world as globalized and connected as the current one, the use of digital media in the implementation of our strategy will be vital and of great importance. The use of social networks in our segment is high, and the use of these digital trends will allow us to measure the impact and effectiveness of our public relations campaign and count on a measurable, analysable and scalable result at the external and internal levels of the company.
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