Ursus Breweries Romania A subsidiary of Asahi Europe Change Management and Strategic Leadership Alexandru Fugariu 2018
Working for Ursus Breweries Ursus Breweries is one of the largest beer producers in Romania, with three breweries in Brasov, Buzau and Timisoara and a mini-unit of production in Cluj. The company employs around 800 people, divided into two segments: • Headquarter situated in Bucharest, the capital of Romania • Production, around 250 people situated in each of the 3 breweries from all around the country.
Personnel Management vs Human Resource Management 19 th Century Industrial Revolution Incipient employee policies 20 th Century World War II (1939-1945) The birth of Personnel Management Late 20 th Century Evolution of PM to Human Resource Management Shift from tactical to strategical approach BASIS FOR COMPARISON PERSONNEL MANAGEMENT HUMAN RESOURCE MANAGEMENT Meaning The aspect of management that is concerned with the work force and their relationship with the entity is known as Personnel Management. The branch of management that focuses on the most effective use of the manpower of an entity, to achieve the organizational goals is known as Human Resource Management. Approach Traditional Modern Treatment of manpower Machines or Tools Asset Type of function Routine function Strategic function Basis of Pay Job Evaluation Performance Evaluation Communication Indirect Direct Labor Management Collective Bargaining Contracts Individual Contracts Management Actions Procedure Business needs Decision Making Slow Fast Job Design Division of Labor Groups/Teams Focus Primarily on mundane activities like employee hiring, remunerating, training, and harmony. Treat manpower of the organization as valued assets, to be valued, used and preserved.
HRM alignment with company objectives Organizational Objectives of Ursus Breweries To be the most admired company in the beer industry in Romania Market leader Preferred employer Preferred partner Ursus Breweries has designed its Human Resource strategy to serve and fulfil the company objectives, from which the HR strategy is derived Objectives setting - with a top-down approach, each employee is given objectives that derive from the organizational ambition Recruitment strategy – clear competencies are researched and recruited during recruitment and onboarding phase Education & Training – Continuous learning initiatives and personalized development plan Team events – to promote inter-functional share of information and initiatives Evaluation and feedback – done based on the individual plan and 360 degrees feedback techniques
Personal contribution to the achievement of the organizational` s goals Evaluation tool After taking the California Psychological Inventory (CPI™) 434 Personality Test the results are as follows: • The CPI profile of Alexandru describes him as an Alpha personality type • extraverted orientation. competitive spirit
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