Media+Messages.pptx - MEDIA MESSAGES: YOUR CHILDREN ARE...

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MEDIA MESSAGES:YOUR CHILDREN ARE TARGETED EVERYDAYAllysa Lekas
Why do I need media literacy skills?Understand how media messages create meaningIdentify who created a particular media messageRecognize what the media makes wants us to believe or doName the “tools” of persuasionDiscover what part of the story isn’t being toldBECOME ADVOCATES FOR CHANGE IN OUR MEDIA SYSTEMMedia Literacy Project. (n.d.)
EXAMPLES OF MEDIA MESSAGES:NewsMoviesPop musicVideo gamesAdvertisement i.e. commercials & websitesMedia Literacy Project. (n.d.)
TERMS USED TO EVALULATE MEDIA MESSAGESConstruction- The process where media text is given meaning Deconstruction- examining media messages to understand how they work Source- Creator of media messageAudience- Who the media message is intended to reachText- What you see or hear in a piece of media Subtext- the meaning of the media message that we create in our own mindsPathos- persuasive speaking- emotionEthos- persuasive speaking- credibilityLogos- persuasive speaking- reasonMedia Literacy Project. (n.d.) Persuasive Techniques in Advertising. (n.d.)
Now that you know what media messages are, let’s evaluate some…
Basic deconstruction questions:Whose message is this? Who created or paid for it? Why?Who is the “target audience”? What are the clues (words, images, sounds, etc.)?What “tools of persuasion” are used?What part of the story is not being told?Media Literacy Project. (n.d.)
CLEARASIL COMMERCIAL This Clearasil commercial depicts a good looking young man that receives a text message that says “See you tonight!!!” The young man looks at his reflection where he focuses on a blemish on his check. Clearasil advertises a 12-hour ultra rapid cleanser to help treat breakouts. After using the Clearasil's new product, the young man is shown with a beautiful young women smiling touching his arm. Clearasil Ultra Rapid Action TV commercial (n.d.)
DECONSTRUCTING CLEARASIL COMMERCIALClearasil produced this commercial to advertise and sell a new product.

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Term
Fall
Professor
CFA
Tags
Advertising, Ethics, Rhetoric, Power Point, Television advertisement, media messages, Buy Me

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