Headlands State Park.pdf - Headlands State Park Slide 1...

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Headlands StateParkSlide1:Let’slookatanactualcasestudythatusedthetravelcostmodel.Hereisadatasetandproblemthatwehaveassignedbeforeforstudentsofthisclass.ItusesequationsfromthenotesandtheParsonsarticle.Itisasinglesitemodel.HeadlandsStateParkisaparkinOhioontheshoresofLakeErie.Kindofnicelooking.Slide2:IcesurfingisafavoriteactivityatHeadlandsStatePark…Okay,justkidding.Maybe.Ireallydon’tknowwhatthatkidisdoingontheice,butheisonetoughlittledude.Slide3:We’lllookata1997surveyforHeadlandsStateParkBeachinwesternOhiotoestimatesiteaccessvalue.TheoriginalstudywaspublishedbySohngenin2000.Theresearchesusedanon-sitesurveyofrandombeachgoers,andalltripswereconsideredsingle-dayvisitsbypeoplelivingwithin150miles.Theanalysisconsideredtwoalternativesites:CraneCreekStateParkandClevelandLakefrontStatePark.Soyouseetheymadechoicesaboutthingswehadspokenofearlier:whethertodoanon-siteoroffsitesurvey,theextentofthemarket,howtotreatmultipledaytrips.We’lllookatthesurveyinstrument.Slide4:Thisisthesurveyused.Itfollowsthestructurewespokeaboutearlier.Youcanseeitisaskingforzipcodesandwherepeoplecamefrom,alongwithwhetherthisisasingleormultipleday.Theyultimatelytreatedalltripsassingledayvisits.Theywantedtoknowifthebeachwastheonlydestination,andthenaskedpeopletoallocatetheirtimetovariousactivities.Thiscanthenbeusedtofocustheanalysisjustonbeachgoers,forexample.Slide5:Nowthesurveyasksaboutmileageestimatestogetatthestraightlinedistance,andwhethertheywenttootherplaces.Noticethequestionaboutmultiplepeopleonthetripwhichgivesoptionsabouthowtoallocatecostsacrosspeople.Peoplearealsoansweringsomequestionsonwhattheirexpectationsareforvisitingthisbeachbutitisanestimatebecauseitismid-season.Goingtoallbeachescanhelpasademandfactor.Thequestionsonmoneyspentcanhelpcorroboratecalculatedcostsbasedonmileage,etc.Thesecanalsobeusedasalternativecostestimatestotestforrobustnessofthefindings.

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