Week 5 project proposal.docx - NIKE COURSE PROJECT PROPOSAL DEVRY UNIVERSITY KELLER GRADUATE SCHOOL OF MANAGEMENT NEW YORK TEAM C Organizational

Week 5 project proposal.docx - NIKE COURSE PROJECT PROPOSAL...

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NIKE COURSE PROJECT PROPOSAL DEVRY UNIVERSITY KELLER GRADUATE SCHOOL OF MANAGEMENT NEW YORK TEAM C Organizational Structures and Business Processes MGMT 501 8/11/2018 Dr. Wendy Finlay 1
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NIKE COURSE PROJECT PROPOSAL Contents COMPANY DESCRIPTION .............................................................................................................................. 3 MISSION, VISION, AND VALUES ............................................................................................................... 4 Mission ........................................................................................................................................................ 4 “Bring inspiration and innovation to every athlete* in the world. ............................................................... 4 *If you have a body, you are an athlete.” ..................................................................................................... 4 Nike believes that every person in this world is an athlete and that is worth having the best sports products to perfume, which they have created. .......................................................................................................... 5 Vision .......................................................................................................................................................... 5 “We dare to design the future of sport elevating human potential” .............................................................. 5 Values .......................................................................................................................................................... 5 The core values of the Nike, Inc. company are performance, authenticity, innovation, and sustainability. ..6 MARKET ANALYSIS ....................................................................................................................................... 6 Porter's Five Forces Analysis .................................................................................................................... 9 OPERATIONS MANAGEMENT ..................................................................................................................... 10 MARKETING MIX ........................................................................................................................................ 11 BUSINESS AND ETHICS RECOMMENDATIONS ............................................................................................ 13 EXECUTIVE SUMMARY ............................................................................................................................... 17 REFERENCES .............................................................................................................................................. 18 2
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NIKE COURSE PROJECT PROPOSAL COMPANY DESCRIPTION As cited on Forbes, “ Everything we do starts with the consumer," Nike CEO Mark Parker told investors during a conference call in 2015. It's our obsession with serving the consumer that sharpens our focus and drives our growth.” (Petro, 2016). Nike has been focusing on giving its costumer what they want since they first made their “waffle type” track running shoes. Nike focuses in offering products for running, basketball, the Jordan Brand, Soccer, men’s training, woman’s training, action sports, sportswear, golf, kids and other recreational sports like cricket, lacrosse, tennis, etc. “NIKE’s athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes.” (Nike, 2017). Nike not only sells shoes, it sells apparel, bags, socks. Sport balls, eyewear, timepieces. Digital devices. Bats, gloves, protective equipment, etc. “In addition to the products we sell … we have also entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities.” (Nike, 2017). Nike not only sells its own product, but it gives licenses to other businesses to sell their brand. Nike is supplied by approximately 127 footwear factories from 15 different countries and it’s supplied by 363 apparel factories located in 37 different countries, getting the best quality of supplies to create their brand. But Nike, Inc. doesn’t only sell quality, it finds a way to get clients with a marketing strategy centering on the image of the person or product as well as mixing their brand image, well-known logo, and the advertising slogan "just do it." Nike promotes the all of its products by support agreements with athletes such as Michael Jordan, LeBron James, Odell 3
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NIKE COURSE PROJECT PROPOSAL Beckham, Tiger Woods, and Bryce Harper. They also have turned to celebrities and entertainers.
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