Marketing Research Presentation.pptx - Transforming:...

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Transforming: Marketing Across CulturesTeanesa FabainSavannah State UniversityUndergraduate Management Student
Research QuestionsWhat are the cultural factors that marketing companies face in an international setting?What effects does culture have on a company’s marketing strategy?Is it necessary to adapt to the local culture to successfully market a particular product in the area?
IntroductionCultureAdaptationHofstede Model
Hofstede ModelPower DistanceUncertainty AvoidanceIndividualism/CollectivismMasculinity/FemininityLong-term/Short-term oriented
Literature ReviewThe authors explain how the acceptance of a product in one country may differ from
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Term
Fall
Professor
Alan Walker
Tags
Business, Management, Marketing, Mohandas Karamchand Gandhi, Hofstede Model

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