BSBMKG609-Task-2.docx - BSBMKG609 Develop Marketing Plan...

BSBMKG609 Develop Marketing Plan
Assessment Task 2: Prepare and present a marketing plan
This document reviews the strategies and tactics devised in Assessment Task 1 and
describe how they meet the requirements for the organization. This presentation has
to be presented to key stakeholders (a group assembled by supervisor) and revise my
report. This report is summary of Marketing Strategies developed and marketing
opportunity selected and implemented in Assessment Task 1.
Executive Summary
. Houzit is a chain of homewares stores in Brisbane that specialise in
bathroom fittings, bedroom fittings, mirrors and decorative items.
They currently have 15 stores spread across the greater Brisbane
area, with all stores being managed and coordinated from their head
office in Milton. I have recently been appointed as the marketing
manager and must now review the organisation and devise
marketing strategies that will move Houzit towards its strategic goals.
The CEO has also asked me to consider some marketing
opportunities that may assist Houzit in reaching its goals, and provide
him with brief summary evaluating two alternatives, including the
benefits and risks associated with each option, and making a
recommendation for the opportunity most likely to produce results.
Organisational Overview
Vision

Houzit is a chain of homewares stores in Brisbane that specialise in
bathroom fittings, bedroom fittings, mirrors and decorative items. They
currently have 15 stores spread across the greater Brisbane area, with all
stores being managed and coordinated from their head office in Milton.
Houzit will be a national retail brand, catering to the needs of home
makers with a range of unique, high quality home wares made accessible
to all through our easy to manage payment plan
Mission
By 2020, Houzit will have a significant retail presence in home wares in
every Australian capital city, starting with 15 stores in the greater Brisbane
area and growing to 100 Australia wide.