BSBMKG609-Task-2.docx - BSBMKG609 Develop Marketing Plan...

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BSBMKG609 Develop Marketing PlanAssessment Task 2: Prepare and present a marketing planThis document reviews the strategies and tactics devised in Assessment Task 1 anddescribe how they meet the requirements for the organization. This presentation hasto be presented to key stakeholders (a group assembled by supervisor) and revise myreport. This report is summary of Marketing Strategies developed and marketingopportunity selected and implemented in Assessment Task 1.Executive Summary.Houzit is a chain of homewares stores in Brisbane that specialise inbathroom fittings, bedroom fittings, mirrors and decorative items.They currently have 15 stores spread across the greater Brisbanearea, with all stores being managed and coordinated from their headoffice in Milton. I have recently been appointed as the marketingmanager and must now review the organisation and devisemarketing strategies that will move Houzit towards its strategic goals.The CEO has also asked me to consider some marketingopportunities that may assist Houzit in reaching its goals, and providehim with brief summary evaluating two alternatives, including thebenefits and risks associated with each option, and making arecommendation for the opportunity most likely to produce results.Organisational OverviewVision
Houzit is a chain of homewares stores in Brisbane that specialise inbathroom fittings, bedroom fittings, mirrors and decorative items. Theycurrently have 15 stores spread across the greater Brisbane area, with allstores being managed and coordinated from their head office in Milton.Houzit will be a national retail brand, catering to the needs of homemakers with a range of unique, high quality home wares made accessibleto all through our easy to manage payment planMissionBy 2020, Houzit will have a significant retail presence in home wares inevery Australian capital city, starting with 15 stores in the greater Brisbanearea and growing to 100 Australia wide.

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Term
One
Professor
N/A
Tags
Management, Marketing, High customer loyalty, greater Brisbane area, home wares, high growth area, greater Brisbane

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