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Running head: COMPARATIVE CRITIQUE OF SEVEN ARTICLES 1Comparative Critique of Seven Articles:Schools and Public Relations Megan SpannLiberty University
COMPARATIVE CRITIQUE OF SEVEN ARTICLES 2AbstractPublic relations is an important aspect of many parts of life. How the public perceives an institution or individual can make an extreme difference in success. Making sure schools are received well by communities can ensure community participation and support. If a community has pride and acceptance in its school system, its system will grow and prosper. Benjamin and Alger (2012) use clinical simulations to measure how parents react to school systems and the curriculums they teach. When administrators are prepared properly to achieve good school models, communities, parents, and staff will be supportive. In supportive situations, school systems thrive and continue to grow. Good communication skills and effective leadership can make a school system a positive and exceptional learning experience. Kosiczky and Mullen (2013) examine the importance of acceptable human relation skills and the attitudes that school leaders display. They also express the importance of two-way communication and successful educational classrooms. Making sure that educational leaders are prepared to work with and interact with parents and the community are essential tools to building an amazing learning environment. Keywords: Public relations, school systems, positive, communication, effective
COMPARATIVE CRITIQUE OF SEVEN ARTICLES 3Comparative Critique of Seven Articles: Schools and Public Relations School systems in modern society are based on good teaching strategies, curriculum, and well-rounded faculties. As Hagan (2011) notes, many organizations can crumble in a matter of minutes if good public relations are not reached. In the past, administrators were moved up the ladder based on years of experience or tenure. Today, it takes much more than tenure to be an effective administrator. Principals cannot simply sit back in an office all day for schools to be successful. All administrators must connect with the community and parents to make sure school models are run properly. Most parents seek communities that offer award-winning school systems that will help their students get the best education possible. It is important for all school leaders to realize that using organized, effective, and strategic communication is extremely favorable in all systems (Hagan, 2011). Many people don’t understand the importance of good public relations. Public relations is defined as “developing and maintaining strategic relationships with the various publics of an organization” (Hagan, 2011). Basically, meaning that organizations must maintain good communication skills both within the organization and with the communities they serve. The question is: Do good public relations ensure a system's success?

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