Running head: WOLFGANG KELLER AT KÖNIGSBRÄU-TAK ANALYSIS 1 Wolfgang Keller at Königsbräu-TAK Analysis Student’s Name Institutional Affiliation
WOLFGANG KELLER AT KÖNIGSBRÄU-TAK ANALYSIS 2 Introduction Königsbräu is a beer brewer in a fiercely competitive market. The company is having various personnel issues that are preventing it from growing into a market dominator. Among these issues, the most significant is the poor working relationship between Wolfgang Keller and his subordinate Dmitri Brodsky. There is no a connection between organizational structure and leadership styles, differences in national culture, Brodsky’s motivational preferences, and the relational trust between these two. Problem of the Statement The problems between Keller and Brodsky largely stem from the lack of clear power division and reporting structure between the two. In addition to this evidence, it is clear that the company’s structure is very important which is why they were willing to utilize such techniques as deep information technology support. Based on the market and hierarchy organizational culture, the recommended leadership style that aligns most closely with the needs of the organization is visionary leadership. The organization needs a leadership style that is low in relational focus and high in task focus. Keller’s skills and personality are already leading him toward being the visionary leader needed; however, it seems that his current style leans more toward pacesetting and directive. So to move forward, leadership should focus on stepping back and focusing more on the overall mission. Analysis Organizational Culture Analysis The best description of Königsbräu organizational culture is that it piloted by the market and copiloted by the hierarchy. It is evident in the introduction of the case that they have a market culture as the following quote explains: “Königsbräu was known as one of the best
WOLFGANG KELLER AT KÖNIGSBRÄU-TAK ANALYSIS 3 managed and most profitable brewers of premium beer in the world”. Their market culture is further evidenced in their commitment to creating external partnerships, involvement with customers and suppliers, and their focus on market trends. Additionally, Königsbräu - TAK hired employees with proven records of accomplishment of success, such as Keller and Brodsky, to increase the performance of the organization as a whole which also indicates a focus on performance. Furthermore, the developed commercial strategy by Keller is service-oriented and focuses on beer distributors since they are in direct contact with vendors. Given this information, it is evident that market is the pilot culture of this organization. The headquarters of Königsbräu is in Munich, Germany and, although Königsbräu – TAK is located in Ukraine, the culture is still highly influenced by the German company culture.
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- Fall '18
- Brodsky, Wolfgang Keller, Dmitri Brodsky