Running head: INTERNET OF THINGS 1Internet of ThingsStudent’s NameInstitutional Affiliation
INTERNET OF THINGS 2IntroductionInternet if things represents the next evolution of the internet. It is the use of intelligentlyconnected systems and devices to leverage data that is gathered by actuators and sensors in IoTdevices and other objects (Ganz, 2017). Over the coming years, IoT is projected to spreadrapidly, and this convergence will bring and unleash new dimensions of services that help toimprove the quality of life of buyers and productivity of enterprises, thereby unlocking a chancefor the “connected life.” IoT can deliver remedies to consumers that significantly improveefficiency, energy use, security, education, healthcare, and many other aspects of life. Accordingto Hui, Sherratt & Sanchez (2017), the Internet of Things can potentially underpin solutions thatimprove the decision-making process and productivity in the retail, agricultural, manufacturing,and other sectors. In the recent past, the internet only connected computers, mobile devices, andservers together in a network. Today, multiple everyday devices, appliances, and objects can beconnected to the same internet and with each other such as light bulbs, plugs, householdappliances, transport systems, electricity meters, manufacturing components and many otherdevices. Other related terms such as Machine to Machine (M2M) technology has enabled devicesof the same type to communicate for many years now (Hui, Sherratt & Sanchez, 2017). Thisstudy will concentrate on the impacts of the Internet of Things and internet fostered interactivespaces on the marketing practice.The internet of Things connection means that information can be transmitted via InternetProtocol Networks (IP), to and from a broad range of devices and even water monitoring systems(Spandana & Seshagirir, 2018). Many consumers around the globe are connected to the internetwith devices such as tablets, e-readers, printers, cameras and many more internet-enableddevices. By providing a global infrastructure, the Internet of Things has built on allowing
INTERNET OF THINGS 3advanced services by interconnecting virtual and physical things beyond the domestic andpersonal scale to a system of national level. Contrary to the traditional marketing avenues, IoTtechnology although not a very new concept has brought a turning point and an entirely new shiftof focus to new business models round the world. IoT technology has resulted in an inevitablereconceptualization of the nature of online marketing (Granjal, Monterio, & Sa, 2015).Characteristics of the Internet of ThingsIoT fundamental characteristics include;Interconnectivitybecause anything regarding IoT can be connected with the globalcommunication infrastructure and information. IoT can provide Things-related servicessuch assemantic consistency and privacy protection between the associated virtual things and thephysical things (Granjal, Monterio, & Sa, 2015). To provide thing-related services, both the
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- Fall '18
- Marketing, IoT devices