Marketing strategy of KFC.docx - Marketing strategy of KFC KFC Marketing strategy By Hitesh Bhasin Tagged With Strategic Marketing Articles Worlds 2nd

Marketing strategy of KFC.docx - Marketing strategy of KFC...

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Marketing strategy of KFC – KFC Marketing strategyDecember 16, 2017 By Hitesh BhasinTagged With: Strategic Marketing ArticlesWorld’s 2ndlargest fast food chain and largest chicken restaurant on thebasis of sales is KFC, the successful brandof the parent company YUM!brand. It’s been more than 75 years since its inception and still, KFC’soriginal recipe of fried chicken is satisfying the taste buds of customersbecause it is finger licking good!!.KFC with its 750000+ workforce, serves fresh delicious fried chicken tocustomers in nearly 18000 restaurants across the world in 120+ countries.Page Contents [show]Segmentation, targeting, positioning in theMarketing strategy of KFCKFC (Kentucky Fried chicken) uses demographicsegmentationto servethe market as per the customer needs& wants. The consumers of KFC arethe young as well as young adults.It used to serve the same menu all around the world which means that itwas using undifferentiated targetingstrategy. However, in recent times,following McDonaldsexample, KFC has started localising its menu, givingit better acceptability in the market. Moreover it has transformedits positioningstrategy from productbased to value based in recent times.
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