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Unformatted text preview: Forecasting Foods Future and Potential Market Success FSTC 201 Team Assignment 1 In the upcoming decision to initiate a new business venture in the food market, it is imperative to examine information on market and consumer trends, as well as hot topic contemporary issues. Before any decision is made, this information should be considered. First, in the face of a declining market, one must ask, could there be any opportunity in what seems to be a high risk venture? Quite simply, the answer is yes. Despite market trends that appear to be on the decline, opportunity may still present itself. Starbucks, for example, superficially may seem to defy logic as coffee drinking has been on the decline for over 20 years. But a closer look at the coffee market itself reveals that trends themselves do not always define the opportunity that is available in a market. The size of the market itself, it turns out, plays a significant role in the success of a business venture. Coffee, in this case, is the number one item consumed for...
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This note was uploaded on 03/26/2008 for the course FSTC 201 taught by Professor Murano during the Summer '08 term at Texas A&M.
- Summer '08