What is Rhetoric? Rhetoric is the study of effective speaking and writing,and the art of persuasion, and many other things. It has maintained its fundamental character as a discipline for training students 1) to perceive how language is at work orally and in writing, and 2) to become proficient in applying the resources of language in their own speaking and writing
Ethos, Pathos, or Logos? What appeal are advertisers using to get you to buy their product?