Surname2 of factors and the greatest of all being the emergence of stiff competition. On November, 21st 2013, for example, the company’s shares closed at its lowest over the past fifteen years, with a sale of just above 6%. The BlackBerry’s History with the focus on its success and failures in market performance In 1984, a new company was born and named Research In Motion. The company started developing products for the Mobitex wireless packet-switched data communication networks that were mostly used by the military, the police, the ambulance services and the firefighters (Swanson 94). In 1992, Jim Balsillie joined the company and became its co-CEO alongside Lazardaris and greater innovations later followed in the technology company including the release of its first colored screen device the Nasdaq 100, in 2003. The number of Blackberry subscribers increased at a high rate from two million by the end of 2004 to four million in 2005, an achievement that led to the two CEOs being ranked as some of the top 100 most influential persons by the Time magazine. In 2007, RIM gained a great value and had a market capitalization that surpassed $67 billion. It is also the same year that the company hit 10 million subscribers but also a new threat came into the market-Apple’s first iPhone (Alexandra 35). With Apple's product in the market, RIM's sales became unstable. In 2008, RIM's stock hit a high of $149.90 but later fluctuated drastically in the same year to as low as selling shared at below $50.
