Forsyth Imaging Center Niche Market.docx - 1 A NICHE MARKET...

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1 A NICHE MARKET Forsyth Imaging Center Niche Market Taylor Ebert American InterContinental University
2 A NICHE MARKET Abstract Great advantages come from being in a niche market. Small businesses may not be aware of your niche and large ones will not bother. Targeting a market that consumers are interested in (but not quite as in demand as others) is the focus of producing a service not addressed by mainstream providers. This paper will discuss a niche market for Forsyth Imaging Center, how it markets to the imaging industry, and what could be improved to help reach the targeted niche market.
3 A NICHE MARKET Forsyth Imaging Center Niche Market How does an organization reach its target? Effective deployment upon implementing a target strategy is challenging, so understanding the needs and demands that come with a growing healthcare system is a start. Putting a value in a niche market can bring the supply of a specific demand to a head. Over the years healthcare has profited greatly from imaging services, remaining a significant part of the service industry [Bec13]. Imaging serves communities by creating visual depictions of the internal body habitus, giving care providers clinical interpretation and medical intervention. Forsyth Imaging Center in Winston-Salem, NC provides these specialized services to everyone. They are the niche that serves a specific need the community demands in the identified market segment. Niche Market A niche market is a clearly defined targetable segment of a market [War18]. Establishing a niche market gives opportunities to provide specific products and services to a clear portion of latent consumers. A niche can bring the supplier closer to the demands of the consumer by

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