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1A NICHE MARKETForsyth Imaging Center Niche MarketTaylor EbertAmerican InterContinental University
2A NICHE MARKETAbstractGreat advantages come from being in a niche market. Small businesses may not be aware of yourniche and large ones will not bother. Targeting a market that consumers are interested in (but not quite as in demand as others) is the focus of producing a service not addressed by mainstream providers. This paper will discuss a niche market for Forsyth Imaging Center, how it markets to the imaging industry, and what could be improved to help reach the targeted niche market.
3A NICHE MARKETForsyth Imaging Center Niche MarketHow does an organization reach its target? Effective deployment upon implementing a target strategy is challenging, so understanding the needs and demands that come with a growinghealthcare system is a start. Putting a value in a niche market can bring the supply of a specific demand to a head. Over the years healthcare has profited greatly from imaging services, remaining a significant part of the service industry [Bec13]. Imaging serves communities by creating visual depictions of the internal body habitus, giving care providers clinical interpretation and medical intervention. Forsyth Imaging Center in Winston-Salem, NC provides these specialized services to everyone. They are the niche that serves a specific need the community demands in the identified market segment.Niche MarketA niche market is a clearly defined targetable segment of a market [War18]. Establishing a niche market gives opportunities to provide specific products and services to a clear portion of latent consumers. A niche can bring the supplier closer to the demands of the consumer by