hmwk 2 - Henry Thoenes A37509249 02/03/08 Micro Center...

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Henry Thoenes A37509249 02/03/08 Micro Center Looks Towards Success The world is becoming more technologically advanced every minute. As the technology continues to increase retailers have to come up with new strategies in order to keep their target market. Competition in the retail world allows consumers to shop around and find the best deal they can get. Retailers are now hiring people to come up with ways to keep the competitive advantage. The retailer Micro Center uses lots of different techniques to sustain strategic competitive advantage over their competitors. Micro Center is a retailer that sells electronics being category dominant in computers. In order to maintain strategic competitive advantage over their competitors Micro Center does many different things. One thing that they do that is very important is that they create customer loyalty. They provide excellent prices of items which tend to be higher at their competitors. This gives them an image of being a retailer that allows you to get the best deal on products that
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This note was uploaded on 03/26/2008 for the course RET 261 taught by Professor Claire during the Spring '08 term at Michigan State University.

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hmwk 2 - Henry Thoenes A37509249 02/03/08 Micro Center...

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