CB-Session 10 - Consumer Attitude Formation & Change.pdf - Consumer Attitude Formation Change Consumer Attitude Attitude is a learned predisposition

CB-Session 10 - Consumer Attitude Formation & Change.pdf -...

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Consumer Attitude Formation & Change
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Tri-component Attitude Model:
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Changing beliefs about Brand/ Product Image:
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Multi-attribute Attitude Models: Multi-attribute Attitude Models portray consumers’ attitudes as functions of their assessments of the object’s prominent attributes Attitude-toward-object model Attitude-toward-behavior model
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