MINNESOTA MICROMOTORS INC 2016 (1).pptx - MINNESOTA MICROMOTORS INC THE COMPANY MMI Division of Fractional Motors Limited which as 1300 employees and a

MINNESOTA MICROMOTORS INC 2016 (1).pptx - MINNESOTA...

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MINNESOTA MICROMOTORS INC
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THE COMPANY - MMI Division of Fractional Motors Limited which as 1300 employees and a turnover of $350 mn MMI makes Brushless Direct Current (BLDC) Motors and employs 45 people ( out of the 1300 ) used in orthopaedic applications MMI market share is 9% out of 137 million ( which is $ 12.3 mn in revenues) Growing in line with industry average at 5.5% Profits are up but revenues are down last quarter It is an SBU for Fractional Motors ( of strategic importance due to growth potential)
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THE COMPETITION Highly Competitive Market with over 100 participants (players) 3 types of manufacturers Vertically integrated tier 1 MNCs that produced many types of motors Tier 2 companies that specialised in BLDC, DC or Universal motor technology Small tier 3 companies that produced motors for orthopaedic use ( MMI is here) – Niche players What MMI brings to table to OEMs customer domain knowledge, customer service, compatibility with other products product functionality The industry average net price of competition is $ 118 per unit.
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  • Spring '17
  • Marketing, sales force, MMI market share, Fractional Motors Limited, MMI PRODUCT LINE

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