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MINNESOTA MICROMOTORS INC
THE COMPANY - MMI•Division of Fractional Motors Limited which as 1300 employees and a turnover of $350 mn•MMI makes Brushless Direct Current (BLDC) Motors and employs 45 people ( out of the 1300 ) used inorthopaedic applications•MMI market share is 9% out of 137 million ( which is $ 12.3 mn in revenues)•Growing in line with industry average at 5.5%•Profits are up but revenues are down last quarter•It is an SBU for Fractional Motors ( of strategic importance due to growth potential)
THE COMPETITION•Highly Competitive Market with over 100 participants (players)•3 types of manufacturers•Vertically integrated tier 1 MNCs that produced many types of motors•Tier 2 companies that specialised in BLDC, DC or Universal motor technology•Small tier 3 companies that produced motors for orthopaedic use ( MMI is here) – Niche players•What MMI brings to table to OEMs•customer domain knowledge,•customer service,•compatibility with other products•product functionality•The industry average net price of competition is $ 118 per unit.
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Marketing,sales force,MMI market share,Fractional Motors Limited,MMI PRODUCT LINE