Unit 1 Worksheet.docx - Unit 1 Worksheet MKTG Michael...

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Unit 1 WorksheetMKTG9/7/2017Michael LarsonUnit #1 Review1)Brand management and keeping up with a current logo is critical to a business. For instance when we think of soda, our mind goes straight to Pepsi and Coca-Cola. These companies have maintained their name for years and it is now become a symbol for the soft drink industry. Another example would be sports related goods, Nike, Under Armor or Adidas logos are making a huge sales increase in New Zealand, Africa and South America. These names and even packaging become unique selling propositions.2)Integrated Marketing Communication (IMC) IMC is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Like in the book, Montblanc uses the marketing-mix elements to create a high-quality/upscale for their watches. IMC is what I would like to say, “Catch the eye” IMC creates a well-banded system of the four P’s in advertisements.

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