DigitalMarketingandCommunicati (1).docx - Running Head Digital Marketing and Communication 0 EL PHOENICIAN Digital Marketing and Communication Digital

DigitalMarketingandCommunicati (1).docx - Running Head...

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Running Head: Digital Marketing and Communication 0 EL PHOENICIAN Digital Marketing and Communication
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Digital Marketing and Communication 1 Executive Summary El-Phoenician is Australia’s leading proficient in fine Lebanese banqueting. El Phoenician works on varied digital marketing methods in order to accomplish their objective to fulfil a variety of consumers’ necessities. They use the digital marketing tools to attract the customers through optimum service. It will boost sales, generate leads and build customer engagement. In the following, an effort has been made to discuss the digital marketing platforms, business objective, and implementation in the company.
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Digital Marketing and Communication 2 Contents Executive Summary ............................................................................................................................... 1 Introduction of the Company ................................................................................................................. 3 Digital Marketing Tool 1: Mobile Marketing ........................................................................................ 3 Background ....................................................................................................................................... 3 Business objective ............................................................................................................................. 4 Implementation of the platform ......................................................................................................... 4 Measure success ................................................................................................................................ 5 Digital Marketing Tool 1: Social Media Marketing ............................................................................... 5 Background ....................................................................................................................................... 5 Business Objective ............................................................................................................................ 6 Implementation of the platform ......................................................................................................... 6 Measure success ................................................................................................................................ 7 Recommendation ................................................................................................................................... 8 Conclusion ............................................................................................................................................. 8 References ........................................................................................................................................... 10
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Digital Marketing and Communication 3 Introduction of the Company El-Phoenician is Australia’s prominent expert in fine Lebanese dining. The inhabitants of Phoenicians were notable wholesalers, traders, and immigrants of the Mediterranean in the 1st millennium BCE. The main cities of Phoenicia excluding provinces were Tyre, Sidon, Beirut (Lebanon capital). As a gesture to our Phoenician descendants, who discovered the world in pursuit of nothing but the best, El-Phoenician outsources the best local produce and generates its signature tastes using reliable Lebanese spices. It joins the freshness of traditional Lebanese embellishments, with the Smokey char of grilled meats and a variety of delicious seafood. El-Phoenician two venues, Parramatta and Walsh Bay, are as adaptable as they are fashionable and can provide accommodations in a variety of events and gatherings. In the report, a discussion has been made of El Phoenician development, which is a credit to the extensive use of digital marketing tools, which plays a big role to achieve the restaurant's strategy (Hyndman-Rizk and Monsour, 2014). Mobile marketing and Social Media marketing are the two digital marketing tools, in which company objective, implementation of the platform, and a success measure has been discussed. Digital Marketing Tool 1: Mobile Marketing Background Mobile marketing can also be defined as “the circulation of the mobile medium as a method of persuasive or advertising marketing announcement to a customer through wireless systems”. Advertising through cell phones as SMS became progressively popular in the mid- 2000s in Europe and a few parts of Asia to reach the customer. Now, they have introduced MMS, which contains a slideshow of images, audio, and video. Denso Wave developed the QR codes, which permits a consumer to visit a web page address with their phone’s camera.
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