Running Head: MBA Assignment 0 MBA Assignment
MBA Assignment 1 Introduction Levendary Café was turned out from private parity proprietorship in January 2011, and the subsequent month, Mia Foster was titled as its new Chief Executive Officer. The retiring CEO, Howard Leventhal, was the adored creator of the widely held series of 3,500 cafés. They had developed a Denver salad, soup, and sandwich restaurant into a $10 billion industry, but after 32 years was affecting on to new benefits. In the following, an effort has been made to discuss the Multi-unit Restaurant business, the international strategy and entry mode used by the company, compare U.S.A and China culture, and key issues faced by Mia Foster (Bonache and Noethen, 2014) Q.1.What is a Multi-unit Restaurant Business. How giant is it? Is it a combined or fragmentedindustry?
MBA Assignment2Levendary Café's culture was all about the customer. The original creator drilled the idea of"delighting the consumer" into the staff. They supposed that if accommodations wereprovided to the customer they would come next time. This was a hit with the white-collarspecialists and upper middle-class females, which come nearly five or six times a week.Operations in the US were order accuracy and speed of service, which was identical, andwhen orders were modified to accommodate the consumer, yet personalization was part ofthe purpose they were profitable.This need of branding they had in the US was alike to the requirements they have in China.
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