Introduction of the company.docx - Running head Digital Marketing and Communication FETTAYLEH FOODS Digital Marketing and Communication 0 Digital

Introduction of the company.docx - Running head Digital...

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Running head: Digital Marketing and Communication 0 FETTAYLEH FOODS Digital Marketing and Communication
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Digital Marketing and Communication 1 Introduction of the company Fettayleh Foods is a family possessed business that has been built up in 1994 and becomes the biggest meat providers in Western Sydney. They distributed an extensive variety of meat products to a range of customers globally. It circulates premium high quality and reasonable Halal meat products to the Australian food production and the public involving two retail giants Woolworths and Coles, eateries, and airline food providers. It has opened as a retail butchery store in Punchbowl in the mid-1990s by Jamal Fettayleh; who was future joined by his descendant, Ahmad Fettayleh (Ström, Vendel and Bredican, 2014). He had since this apprehension worked diligently to confirm that he can turn this modest business into a thriving establishment and become Australia’s most acknowledged and certified Halal meat supplier without the supplement that other Halal butchers estimated. In the audit, a discussion has been made of Fettayleh Foods’ development, which is credited to the widespread use of the digital marketing tools and their execution in the company to upgrade the business strategy (Scholz and Duffy, 2018). Mobile marketing and Social Media Marketing are the two digital marketing tools, which are applied to satisfy the company objective and to measure its success, are discussed further in the report. Digital Marketing Tool 1: Mobile Marketing Background Mobile marketing is a multi-channel, digital marketing approach intended at reaching a target group on their tablets, smartphones, and other mobile devices, via social media, apps, SMS, websites, MMS, and email. In 1876, Alexander Graham Bell in Philadelphia invented the first handset. By 1886, there are more than 150, 000 phones in the United States. In 1973, Martin Cooper discovers the portable telephone. In 1992, Neil Papworth drives the first text message from his PC to mobile phone. In 1993, a first mobile phone proficient of sending and receiving message is introduced then after in 1994, QR codes developed by Denso Wave, used formerly to track during assembling. Afterward, in 1999, SMS messages would now be able to be sent between clients on different wireless suppliers. In 2003, the first profitable mobile SMS service promotions and short codes announced for used with text message marketing. In 2007, the number of dynamic SMS users’ globally reaches 2.4 million and Quick response (QR) codes start being utilized in mobile marketing in 2010. Mobile marketing turns out to be a 14-billion-dollar business in 2011 (Fritz, Sohn and Seegebarth, 2017).
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Digital Marketing and Communication 2 Positive impacts It is also great for advertisings, delivering coupons, and other incentive administrations.
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  • Summer '18
  • Harpreet Kaur
  • Digital Marketing and Communication

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