Running head: Digital Marketing and Communication0FETTAYLEH FOODSDigital Marketing andCommunication
Digital Marketing and Communication1Introduction of the companyFettayleh Foods is a family possessed business that has been built up in 1994 and becomesthe biggest meat providers in Western Sydney. They distributed an extensive variety of meatproducts to a range of customers globally. It circulates premium high quality and reasonableHalal meat products to the Australian food production and the public involving two retailgiants Woolworths and Coles, eateries, and airline food providers. It has opened as a retailbutchery store in Punchbowl in the mid-1990s by Jamal Fettayleh; who was future joined byhis descendant, Ahmad Fettayleh (Ström, Vendel and Bredican, 2014). He had since thisapprehension worked diligently to confirm that he can turn this modest business into athriving establishment and become Australia’s most acknowledged and certified Halal meatsupplier without the supplement that other Halal butchers estimated. In the audit, a discussionhas been made of Fettayleh Foods’ development, which is credited to the widespread use ofthe digital marketing tools and their execution in the company to upgrade the businessstrategy (Scholz and Duffy, 2018). Mobile marketing and Social Media Marketing are the twodigital marketing tools, which are applied to satisfy the company objective and to measure itssuccess, are discussed further in the report.Digital Marketing Tool 1: Mobile MarketingBackground Mobile marketing is a multi-channel, digital marketing approach intended at reaching a targetgroup on their tablets, smartphones, and other mobile devices, via social media, apps, SMS,websites, MMS, and email. In 1876, Alexander Graham Bell in Philadelphia invented the firsthandset. By 1886, there are more than 150, 000 phones in the United States. In 1973, MartinCooper discovers the portable telephone. In 1992, Neil Papworth drives the first text messagefrom his PC to mobile phone. In 1993, a first mobile phone proficient of sending andreceiving message is introduced then after in 1994, QR codes developed by Denso Wave,used formerly to track during assembling. Afterward, in 1999, SMS messages would now beable to be sent between clients on different wireless suppliers. In 2003, the first profitablemobile SMS service promotions and short codes announced for used with text messagemarketing. In 2007, the number of dynamic SMS users’ globally reaches 2.4 million andQuick response (QR) codes start being utilized in mobile marketing in 2010. Mobilemarketing turns out to be a 14-billion-dollar business in 2011 (Fritz, Sohn and Seegebarth,2017).
Digital Marketing and Communication2Positive impactsIt is also great for advertisings, delivering coupons, and other incentiveadministrations.