ENGL 101B – Week 5 Rhetoric & Philosophy Learning Outcomes Explain the importance of metaphor in language and knowledge Describe the Importance of Rhetoric as a form of criticism Explain the importance of symbolism and symbolic action Nietzsche – On Truth & Lying Recap of Modern Rhetoric Stanley Fish and George Kennedy Modern Rhetoric was a revitalization, rediscovery, and reinvention of the fundamental concepts of rhetoric New Fields Enter the Rhetoric Genre… Advertising, Propaganda, etc Expansion of Rhetoric to Include all forms of life (Kennedy) Fish looked at the two different fundamental languages in Rhetoric oLanguage as Representation oLanguage as Rhetoric Friedrich Nietzsche Background Professor of Rhetoric and Classical Literature Philologist (Studier of Greek, Latin, Rhetoric) Prodigy in field of Classical Studies (Famous for Languages) Professor at 23 yr in Switzerland until 34 yrs old when he became ill Philology as the art of “Slow Reading” The exacting analysis of Language (Linguistics) A rhetorical critique of Western Philosophy (based on philosophies of Science and Knowledge) Classical Rhetoric again becomes the scope for analysis Reading: “On Truth and Lies in the Extra-Moral Sense” Written in 1873 at 23 years old and never published when he was alive Foundational Text in Rhetorical studies oUsed heavily in studying deconstruction and semeiotics Many find this essay appalling oHowever, Advancing and affirming knowledge Emphasizes Creation and Invention in the Text Rhetoric as Invention (Pg 246) Plato thinking of Rhetoric as mere ornamentation or style...
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