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Motor Vehicle Manufacturing Industry.docx - THE MARKETING...

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THEMARKETINGMotor Vehicle Manufacturing IndustryPrepared byKishan Gnanamanikkam - 101425426Teacher Name: Howard McCallumDue Date: 24thMarch 2017
Table of Contents1Introduction........................................................................................................................32Industry Analysis................................................................................................................42.1Market Definition........................................................................................................42.2Market Background.....................................................................................................42.3Market Size..................................................................................................................42.4Market Growth............................................................................................................52.5Key Competitors..........................................................................................................63Environmental Factor.........................................................................................................74Conclusion..........................................................................................................................8Reference List.............................................................................................................................95Appendices.......................................................................................................................101 IntroductionThe main purpose of this report is to research about Motor Vehicle Manufacturing Industry in Australia from its initial stage to the current situation. This report briefly discusses every part of the subject industry and anyone who studies this report can have general knowledge about the industry. Motor vehicles are the means of transportation of people and in today’s world it’s necessity has increased rapidly. The requirement of a private motor vehicle is so vital that it helps everyone to manage their flexible rather than depending on public transport. On the other hand, the public transport lines are a huge benefit for the middle class and lower income group as they may not be able to afford private transport. This report is also considered as Assessment 1 of the marketing unit so hence it required a lot of research and attention on the Motor Vehicle Industry so that it can enable myself to get a higher grade as possible.

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Term
One
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Tags
Automobile, Motor Vehicle Manufacturing Industry

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