100%(3)3 out of 3 people found this document helpful
This preview shows page 1 - 3 out of 4 pages.
Running header: ANALYSIS OF THE MARKETING COMMUNICATIONS CAMPAIGN 1Analysis of the Marketing Communications Campaign of NikeStudent’s NameInstitution’s Name
ANALYSIS OF THE MARKETING COMMUNICATIONS CAMPAIGN OF NIKE 2Analysis of the Marketing Communications Campaign of NikeNike, Inc. (formerly known as Blue Ribbon Sports) is a multinational company which deals with athletic footwear, accessories, apparels, and equipment. The company was established in the year 1964. As of 2017, the company had a brand value of $29.6 billion, making it one of the leading corporate entities in the world. Some of the brands owned by the company are Converse, Jordan, Hurley and Nike Pro and Air Max among many others (Encyclopedia Britannica, 2018). Due to high competition in the market, Nike has widely embraced and appliedmarketing communication, with a purpose of educating the consumers, exploring the emerging markets or by promoting the brand’s reputation. This essay will analyze the marketing communication campaign of Nike. Nike has continually used an aggressive marketing strategy to promote the presence of the company’s brand in the market. To entrench its dominance, Nike has embraced the use of