Public Relations Introduction Every company has events that naturally create a reputation for them, whether intentional or not. Public Relations is generally categorized as interactions with the community, and encompasses a companies crisis plan,
press releases, partnerships, corporate social responsibility, social media, and philanthropy events. Public relations are important because it outlines the standard that companies set for themselves when dealing with their outward image. This image can alter buying habits of consumers, and has a huge impact on profitability and long term success. Crisis Management written by Some companies are generally reactive instead of proactive when it comes to public relations, and this can be an expensive and detrimental mistake. A PR crisis could tarnish the reputation of a company and cause ultimate bankruptcy in serious cases. A public relations crisis could be many things, from allegations of sexism and racism, to unethical practices being leaked, or circulating rumors that have no truth to them. It is important for companies to have a plan in place just in case there is a public relations crisis to save their reputation. In general, a good crisis management plan would consist of having the resources on hand to be able to react quickly to changes in the environment or public shift of opinion based on news or a rumor. (Sparrer) According to INC, there are 7 steps in crisis management that every company must take to be prepared to rebound from a potential crisis. The first is to have a plan. Once a crisis happens, top management from the company should discuss specific actions that need to be taken in order to restore the peace. The next step is to establish a spokesperson. Conflicting messages from the company could make the situation worse, so it is important for the company to establish a united front and place all communication responsibilities with one person who has considerable power in the company. Having just one spokesperson also personalizes the message and ensures that it is clear. Being open and honest is the next step. Oftentimes, companies will lie their way out of a PR crisis, but when these lies are discovered, customers ultimately lose trust in the company all together and this can be detrimental. The fourth step is to keep employees informed at every turn. Just like keeping customers and clients informed, employees deserve the truth to maintain trust in the company. The next step in this 7 step process is to keep customers and suppliers informed. Hearing news from an outside source from your company would disrupt the trust and certainty that you have established with customers and suppliers. The last two steps are to update early and often, and to not forget about social media. Social media is the medium in which a lot of customers get their information about your company. (Condit) Works Cited Condit, Bruce. "7 Critical Steps To Crisis Management". Inc.Com , 2014, .
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- Fall '16
- Farah Nabilla
- Public Relations, Corporate social responsibility, press releases