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3/16/2016Competitive Profile Matrix (CPM) | Strategic Management Insight1/12HomeStrategy ToolsCPMCompetitive Pro±le Matrix (CPM)Ovidijus Jurevicius | 29.10.2013De±nitionThe Competitive Pro±le Matrix (CPM)is a tool that compares the ±rm and itsrivals and reveals their relative strengths and weaknesses.Do you know what yourCOMPETITORSare doing?
3/16/2016Competitive Profile Matrix (CPM) | Strategic Management Insight6/12Score & Total ScoreThe score is the result of weight multiplied by rating. Each company receives a scoreon each factor. Total score is simply the sum of all individual score for the company.The ±rm that receives the highest total score is relatively stronger than itscompetitors. In our example, the strongest performer in the market should beCompany B (2.94 points).Bene±ts of the CPM:The same factors are used to compare the ±rms. This makes the comparisonmore accurate.The analysis displays the information on a matrix, which makes it easy tocompare the companies visually.
3/16/2016Competitive Profile Matrix (CPM) | Strategic Management Insight7/12The results of the matrix facilitate decision-making. Companies can easily decidewhich areas they should strengthen, protect or what strategies they shouldpursue.Using the tool