Question #3 - that a person only adopts an innovation if...

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What is self-efficacy and how does it relate to diffusion of innovation? Self-efficacy is the belief in one’s own ability. It’s related to diffusion of innovation in
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Unformatted text preview: that a person only adopts an innovation if they think that they can do it or that they can succeed with this new idea/behavior....
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This note was uploaded on 03/26/2008 for the course JORNALISM 019:090 taught by Professor Andsager during the Spring '08 term at University of Iowa.

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