Promotion and Social Responsibility .docx

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Running Head: MARKETING MANAGEMENT GROUP PROJECT – DOVE 1 Sarah Miller Liberty University BUSI 520 Professor Talafuse Promotion and Social Responsibility Dove Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. (Ch. 19) Q7. Explain the promotional efforts being used for the product/service. (Ch. 20) Q8. Explain the role of personal selling in the marketing of the product/service. (Ch. 22)
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Q1. Discuss the integrated marketing communication (IMC) mix components used to
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  • Spring '12
  • n/a
  • Management, Marketing, Personal Selling, body wash, MANANGEMENT GROUP PROJECT, MARKETING MANANGEMENT GROUP

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