Week 2-1 Review Questions_Contingency framework for strategic sports marketing_BB-2.pdf

Week 2-1 Review Questions_Contingency framework for strategic sports marketing_BB-2.pdf

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Review Questions: Week 2-1 Contingency framework for strategic sports marketing 1. Why is the contingency framework for strategic sports marketing useful for sport marketers? a) Sport marketers operate in unpredictable and rapidly changing environments b) The contingency approach suggests that no one marketing strategy is better than another c) A contingency model uses a systems perspective; one that assumes an organization does not operate in insolation but interacts in other systems d) All of the above 2. ________ are influences outside the organization that affect the strategic marketing process. a) Internal contingencies b) Internal forces c) External contingencies d) SWOT 3. _________ are the influences within the organization that can affect the strategic marketing process. a) Internal forces b) External contingencies c) SWOT d) Internal contingencies 4. An organization's vision, mission, and objectives are examples of _______. a) SWOT b) Internal contingencies c) Internal forces d) External contingencies 5. Competition, demographics, and the economy are examples of _______.
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  • Spring '18
  • Marketing, producer, external contingencies, internal contingencies

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