MARK4210 Class 9 product beforeclass.pdf - Product Strategy MARK4210 Spring 2018(before-class Mid-Term Exam Time and venue March 21(Wed 7:30-8:50pm LT-A

MARK4210 Class 9 product beforeclass.pdf - Product Strategy...

This preview shows page 1 - 6 out of 16 pages.

Product Strategy MARK4210 Spring 2018 (before-class)
Image of page 1
Time and venue March 21 (Wed) 7:30-8:50pm, LT-A For students who take MIMT3120: March 21 (Wed) 6:30-7:50pm, main building Room 1505 (Lift 25/26) No lecture on the exam day Content and format Covers up to STP (including STP) Short scenario questions Open book: lecture notes, cases, written/typed material in hard copy Things to note Bring a calculator No computer/laptop, no smart phone/tablet, internet access Mid-Term Exam
Image of page 2
Situation Analysis (Customer, Competitor, Company) Market Selection (Segmentation, Targeting, Positioning) Marketing Mix Formulation (Product, Pricing, Distribution, Promotion) - Quantitative Analysis - Consumer Behavior Simulation Game PharmaSim Elements of Marketing Strategy Fundamentals Application Course Roadmap
Image of page 3
Refresher What is a product? Anything that can be offered to a market to satisfy a consumer need and create value for consumers Three levels of product
Image of page 4
Refresher: Category Membership
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 16 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture