practice essay #6 - I. Topic: Comparing Rosie the Riveter...

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I. Topic: Comparing Rosie the Riveter and Joe McCarthy in how the national media supported each through hegemony. II. Hegemony: How one class can rule, because all classes share the same Ideology. The dominant frame as common sense and the mass media as the site of struggle. III. Description A. Norman Rockwell 1. Saturday Evening Post a) Created a cover called “Rosie the Riveter, she was young and beautiful, strong and confident with a powerful rivet gun and a copy of Mein Kampf under her feet. B. Radio 1. Seattle 2. They had a labor shortage and the chamber of commerce created a twice- weekly radio show for KJR called “Jobs for Women.” a) Each broadcast talked about the importance of women to the war effort and then talked about specific jobs available, listing the physical requirements, location, hours and wages. C. Newspapers 1. The Nation, 1942 a) Cover story, “Shall We Draft Women?” b) Argued that able bodied women were a perfectly reasonable idea to send to war. 2.
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This essay was uploaded on 03/26/2008 for the course JORNALISM 019:091 taught by Professor Frankdurham during the Spring '08 term at University of Iowa.

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practice essay #6 - I. Topic: Comparing Rosie the Riveter...

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