HCM 325 Week 2 Journal - Consumer Behavior and Drivers of Demand.docx - Jennifer Coleman 1 Was this a discretionary purchase Explain I went for a

HCM 325 Week 2 Journal - Consumer Behavior and Drivers of Demand.docx

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Jennifer Coleman1.Was this a discretionary purchase? Explain. I went for a consultation for braces on September 5, 2017 at a well-known orthodontist office recommended to me by my fiancée and a few social media friends. I left the complimentary consultation with braces and a care plan worth $4120.00 and yes it was a discretionary purchase. 2.Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?I am the primary consumer of the purchase of the braces since I completed the purchase and they still reside in my mouth currently. I also feel that I am a secondary consumer as my decision was reached with influence from my fiancée andthe orthodontist. During conversations in the mirror I would voice my opinions on one tooth that I didn’t like because of its placement. I waited too long to get my wisdom teeth removed and it caused my teeth to shift forward. My fiancée would casually say “braces will take care it in no time”. I took that as her also saying “I think you need braces right along with me”. During the consultation I stated that I was only there about one tooth and the orthodontist examined me and gave me a listof twenty-seven noted corrections that could be made. I was automatically going to have to get braces after going over that list in my mind.

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