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Starbucks Marketing Plan-2.ppt - Starbucks Marketing Plan...

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Starbucks Marketing PlanPrepared By:Alison BuckleyLance HillLaura DeSlooverKati PopielarzLeslie GoraDanielle SandersSaginaw Valley State UniversityMKT 336, FALL 2009
Executive Summary- Key PointsLargest Coffeehouse company in the worldBased in Seattle> 16,000 stores in 49 countriesWell known; internationally successfulTarget Market: Individuals with a higherdisposable income seeking a unique experience
Mission StatementPrinciples to support statement:Ethically source the finest coffee beansEmbrace diversityProvide a human connection with employeesCreate stores where customers feel comfortable
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Spring
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NoProfessor
Tags
Marketing, Psychology, STARBUCKS MARKETING PLAN

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