BU111 NOTES SI.docx - Say that you are coming out with you own tablet You are currently dealing with a vicious cycle because existing tablets are

BU111 NOTES SI.docx - Say that you are coming out with you...

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Say that you are coming out with you own tablet. You are currently dealing with a vicious cycle because existing tablets are crushing you. First explain why you are in a vicious cycle and then explain how you can change your vicious cycle to a virtuous. - Why IN VICIOUS cycle 1- Not a lot user 2- Existing tablets have many completely good 3- So your Standard is less attractive because that Solutions 1. Alliances/incentives with producers of complementary- get 10 free apps with the purchase of a tablet. 2. Make your tablet compatible, choose android or ios Sustaining technoloigs Red and blue line Presents improvements to existing products in expected ways. U have a customer market what can you do make it a litter better -provides mainstream highmargin customers with enhancement in product functionality -existing frims normally win --- they have resources and connections Ibm and APPLE Apple mainstream, ibm stood back, ibm was better, but choose not to enter DISRUPTIVE TECHNOLIGES
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  • Fall '08
  • JessicaStockie
  • Marketing, Better

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