Dell_Management_Information_System.pdf - Table of Contents 1.0 Overview of Organization 2 1.1 Dells Company Background 2 1.2 Dells Product and Service 3

Dell_Management_Information_System.pdf - Table of Contents...

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1 | P a g e Table of Contents 1.0 Overview of Organization ..................................................................................................... 2 1.1 Dell’s Company Background ............................................................................................... 2 1.2 Dell’s Product and Service ................................................................................................. 3 1.3 Dell’s Market Segmentation .............................................................................................. 3 1.4 Dell’s Target Customer ..................................................................................................... 4 1.5 Dell’s Mission, Vision, Values and Philosophy .................................................................... 5 1.5.1 Company Mission ....................................................................................................... 5 1.5.2 Company Vision .......................................................................................................... 5 1.5.3 Company Values ......................................................................................................... 5 1.5.1 Company Philosophy .................................................................................................. 6 1.6 Dell’s Organization Structure ............................................................................................. 6 2.0 Analysis of Current Business and Competitive Environment .............................................. 7 2.1 Dell’s Current Business Environment ................................................................................. 7 2.2 Dell’s Competitive Environment ......................................................................................... 8 2.3 Dell’s Business Strategies ................................................................................................... 9 3.0 Implementation of Information System (IS) ....................................................................... 11 3.1 Current IS Implementations in Dell ................................................................................. 11 3.2 Analysis of the Current IS Implementation in Dell ............................................................ 12 3.2.1 Customers Relationship Management (CRM) ............................................................ 12 3.2.2 E-Commerce ............................................................................................................ 14 3.3 Impact of Implementing Information System (IS) in Dell .................................................. 15 3.3.1 Impact of CRM .......................................................................................................... 15 3.3.2 Impact of E-Commerce ............................................................................................ 16 4.0 Conclusion .......................................................................................................................... 18 5.0 Reference ........................................................................................................................... 19 5.0 Turnitin ............................................................................................................................... 23
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2 | P a g e 1.0 Overview of Organization 1.1 Dell’s Company Background Dell was established in 1984 by Michael Dell when he dropped out of his university. In 1987, Dell was the top mail-order computer company in U.S. By 1994, Dell was come out new notebook computers and expanded to overseas. By late 1990s, Dell is the top PCs direct seller in the world (Ford, Honeycutt, and Simintiras, 2003). Dell is the world's largest personal computer supplier with a growing amount to billions of US dollars. They are selling products to customers directly by using internet and mail-order catalogs. Michael Dell said, “ We are becoming the PC outsourcing company, not just the PC supplier ” (Heidrick and Struggles, 1997). In order to lower costs and facilities the whole supply chain, Dell has improved its design, manufacturing, procurement, and logistics. Finally, it has successful developed notebook and server product lines and expanded its markets internationally. In 1998, the sales amount has reached $18.2 billion, gained $1.46 billion of profit. Between years of 1995 to 1999, Dell’s worldwide PC market share had grown from 3% to 9.2%. From 1994 to 1999, their stock price has increased forty times; the total market value of the company is more than $100 billion (Kraemer, et al., 2000).
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3 | P a g e 1.2 Dell’s Product and Service Dell offers wide range of product and service to the customers. The products offer by Dell is desktop, notebook, network servers, workstations, handheld computers, monitors, printers, high-end storage products, computer peripherals and software. Dell also offer wide range of electronics and PC accessories such as networking accessories, digital cameras, camcorders, gaming consoles, LCD televisions, projectors and surround sound speakers. Customers have the freedom to select the requirements they need; place and custom configure order directly. Furthermore, Dell has bought a lot of convenience to customers as they provided simple services to suit the customer's lifestyle. Dell provides customer’s service and support tool to help customers on maintenance, installations and setups, ongoing care, troubleshooting and repairs the computer. This support tool keep customers system running in good condition and
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