th.docx - Decode Media Mixed Messages Overview Techniques...

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Decode Media Mixed MessagesOverview-Techniques to persuade in advertising.-Analyzing two commercials: body language, audience & purpose-Conclusion.-References.How to persuade consumers ?There are 3 different techniquesin advertising to persuade consumers into buying a product:
Body Language : confident, happy & smiley Outfit
: Wears different outfit to showcase the different seasons to amplified her work. ........................................... Persuasive Techniques in this advertisement - Ethos: Celebrity endorsement for credibility. - Logos : using statistics “In a medical study, most Stelara patients saw at least 75% clearer skin. And the majority were
rated as cleared or minimal at 12 weeks.”( Stelara Commercial, 2014) - Pathos: emotional response. “I'm CariDee. I've had moderate

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