5.33-events-promotion.pptx - PRINCIPLES OF BUSINESS...

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PRINCIPLES OF BUSINESS MARKETING LESSON 5.4 ADVERTISING - PROMOTION AND SPECIAL EVENTS
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VOCABULARY TERMS Promotion - any form of communication a business uses to inform, persuade, or remind people about its products, or to enhance its image. Promotional Mix - any combination of the four components of promotion: sales promotion, public relations and publicity, advertising or personal selling. Product Promotion - businesses use this type of promotion to convince people to buy their products over a competitor. Direct Marketing - a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. Sales Promotion - represents all marketing activities used to stimulate purchasing and sales. C O P Y R I G H T © T E X A S E D U C AT I O N A G E N C Y , 2 0 1 2 . A L L R I G H T S R E S E RV E D . 2
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VOCABULARY TERMS Public Relations - activities or campaigns by an organization to try and create a favorable image for their company and its products.
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