5.30-analyzing-sales-process.pptx - Advertising Analyzing...

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Advertising –Analyzing the Sales Process
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WHAT IS ADVERTISNG? Advertising is a paid announcement. Three Criteria: Message must be paid for. Message must be delivered to the audience by mass media. The message must try to persuade the audience of some action or belief. Copyright © Texas Education Agency, 2012. All rights reserved. 2
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VOCABULARY TERMS ADVERTISING CONSUMER CONSUMER BEHAVIOR MASLOW’S HIERARCHY OF NEEDS Copyright © Texas Education Agency, 2012. All rights reserved. 3
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CONSUMERS AND THEIR NEEDS A CONSUMER IS SOMEONE WHO USES PRODUCTS. CONSUMERS CHOOSE TO BUY ITEMS THAT ARE NEEDS OR WANTS. CONSUMER BEHAVIOR IS EVERYTHING THAT AFFECTS OR IS AFFECTED BY HUMAN CONSUMPTION. Copyright © Texas Education Agency, 2012. All rights reserved. 4
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WANTS Economic Material goods and service Basis of an economy Clothing, housing, cars Hair styling, medical care, airline tickets Non-economic Sunshine Fresh air Exercise Friendship Happiness Copyright © Texas Education Agency, 2012. All rights reserved. 5
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Christopher Reinemann
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