2.13-prices-private-enterprise.pptx - Principles of...

This preview shows page 1 - 6 out of 16 pages.

Principles of Business, Marketing, and Finance Prices in a Private Enterprise System Copyright © Texas Education Agency, 2011. All rights reserved
Image of page 1

Subscribe to view the full document.

Value and Price Pricing Factors Supply and demand Uniqueness Age Season Complexity convenience Copyright © Texas Education Agency, 2011. All rights reserved
Image of page 2
Price Money a customer must pay for a product or service Includes product costs, operating expenses, and a profit Markup-amount added to the cost of a product to set the selling price equal to the expected gross margin Markdown-a reduction from the original selling price Copyright © Texas Education Agency, 2011. All rights reserved
Image of page 3

Subscribe to view the full document.

Price as a Marketing Tool Satisfaction is related to price. Price determines how much money a business will make to cover costs and make a profit. Copyright © Texas Education Agency, 2011. All rights reserved
Image of page 4
Importance of Price Value in the view of the customer Part of the marketing mix Communicates the value
Image of page 5

Subscribe to view the full document.

Image of page 6

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern